Local authorities have to consider the cost of not investing in inactivity. According to the National Institute of health and Care Excellence (NICE), inactivity is costing the national economy in England £8.2 billion per year. For local authorities, the cost of inactivity on average is £18 million per 100,000 people per year. These costs come from the direct impact inactivity has to increased likeliness of both physical and mental ill-health and the associated costs this has on public health services.
EverybodyActive is a digital, web-based platform which uses the principles of Cognitive Behavioural Therapy (CBT) to help users positively change their thinking and behaviour to increase physical activity.
to help people create long-lasting changes to the way in which they incorporate physical activity into their everyday lives.
People who are active and undertake regular physical activity are less at risk of developing complex health conditions, such as Type 2 diabetes, heart disease, stroke and depression. Locally this means a reduction early mortality rates and a reduced financial burden to the NHS and other local health and care services. Diabetes, one of the biggest long-term conditions that could be reduced from a healthier lifestyle, are costing Kirklees a combined direct health care cost of over £74 million a year.
This is why Kirklees Council has invested in ‘Everybody Active’, to support residents to improve their levels of physical activity and live healthier, fitter lives.
Kirklees’ Public Health Department, a number of CCGs, plus mental health and primary care partners have already invested over £600k in the CBT-based (cognitive behaviour therapy) platform ‘My Health Tools’, which aims to support people living with long-term conditions to self-care. A further £150k investment from the Public Health department has allowed Kirklees to now shape this platform for the purpose of supporting increased physical activity - Everybody Active.
Using the same CBT principles as My Health Tools, Everybody Active features challenges and targets, which will help in creating positive long-term behaviour change.
To find out more about how the platform works in Kirklees please watch this short video below.