Inactivity costs local authorities an average of £18 million per year. The National Institute of Health and Care Excellence (NICE) calculates that inactivity is costing the national economy in England £8.2 billion per year. These costs come from the direct impact inactivity has on the increased likeliness of both physical and mental ill-health and the associated costs to public health and care services.
EverybodyActive is a web-based platform which uses the principles of Cognitive Behavioural Therapy (CBT) to help users create lasting changes to how they incorporate physical activity into their everyday lives. Fostering positive associations and addressing the issues which stop people from being more active is often overlooked, but this is an essential part of EverybodyActive to ensure that behaviour change is sustainable in the long-term.
People who are active and undertake regular physical activity are less at risk of developing complex health conditions, such as Type 2 diabetes, heart disease, stroke and depression. Locally this means a reduction in early mortality rates and a reduced financial burden to the NHS and other local health and care services. Diabetes, one of the biggest long-term conditions that could be reduced from a healthier lifestyle, is costing Kirklees a combined direct health care cost of over £74 million a year.
This is why Kirklees Council has invested in ‘Everybody Active’, to support residents to improve their levels of physical activity and live healthier, fitter lives.
Kirklees’ Public Health Department, a number of CCGs, plus mental health and primary care partners have already invested over £600k in the CBT-based (cognitive behaviour therapy) platform ‘My Health Tools’, which aims to support people living with long-term conditions to self-care. A further £150k investment from the Public Health department has allowed Kirklees to now shape this platform for the purpose of supporting increased physical activity - Everybody Active.
Using the same CBT principles as in My Health Tools, Everybody Active features challenges and targets, which will help in creating positive long-term behaviour change.
To find out more about how the platform works in Kirklees please watch this short video below.