Increasing physical activity in your local area
Positively Changing Thinking and Behaviour
EverybodyActive is a digital, web-based platform which uses the principles of Cognitive
Behavioural Therapy (CBT) to help users positively change their thinking and behaviour to
increase physical activity. The mobile-responsive solution uses motivational imagery and
language, and takes a holistic approach to providing goal-setting tools, social support, and trusted information tailored to the user’s stated needs.
Inactivity costs local authorities an average of £18 million per year. The National Institute of Health and Care Excellence (NICE) calculates that inactivity is costing the national economy in England £8.2 billion per year. These costs come from the direct impact inactivity has on the increased likeliness of both physical and mental ill-health and the associated costs to public health and care services.
The platform was developed by Kirklees Council in partnership with technology experts Looking Local Ltd (co- owned by Kirklees Council) for anyone wanting to increase their level of physical activity. It can be redeployed by any other public sector body to support a particular group who need to improve activity levels or as a ‘whole population’ solution.