Downloads milestone for versatile Home Group app

A digital service for tenants of one of the UK’s biggest housing providers – that, alongside housing services, offers welfare and other advice - has just passed a landmark 3,000 downloads.


The Home Group app - available on televisions and games consoles, as well as smartphones and the web – is a single source for everything from requests for repairs to finding a new home. 


The app provides tenants access to the CBL home finder, news updates, tenant participation activities and a feedback function.  It also offers financial advice, guiding tenants through welfare reform, giving access to information from Universal Credit, benefit and financial budgeting support from the Money Advice Service, employment opportunities from Universal Job Match, as well as local transport information.


It was created by public sector-owned technology developer, LookingLocal, working with Home Group staff and customers.


Since it was launched in June 2014 Home Group have promoted the app strongly and it has seen rapid uptake: in January 2015 alone it was the channel for more than 1,400 repairs requests – an average of 45 a day.


The app is part of a strategy seeking to let customers contact Home Group using the most convenient and efficient way for them, reducing telephone or face-to-face contact.  A key requirement in Home Group’s brief for the product was to promote inclusion for all its tenants: to this end, in addition to the app, their service is accessible via a range of digital channels and platforms inc. Virgin television, Wii games console and Facebook.


LookingLocal Managing Director, Guy Giles, said: “As a major housing provider managing 55,000 homes, it was important that Home Group had a digital platform that offered streamlined access to their repairs service - and to the wider information and advice that their tenants need. The number of apps downloaded and repairs requested in so short a period of time indicate that tenants are finding it user-friendly and accessible."